The SEO Benefits of Using URL Shortening Services

June 07, 2024
24 mins read


Best URL Shorteners For 2019


People who are familiar with digital marketing know that every character, click and conversion matters. Among the many tools available to optimize your online presence, URL shorteners have proven to be very useful. Not only do URL shorteners transform long links into sleek, manageable URLs, but they also provide substantial SEO advantages. In this article, we’ll discuss how using URL shorteners for SEO can boost your strategy and improve campaign tracking. 


What Are URL Shorteners?

URL shorteners create a shorter version of a longer URL. When clicked, they redirect users to the original URL. This is more than just a cosmetic change. Using URL shorteners for SEO has strategic benefits in digital marketing. Firstly, shortened URLs are easier to share and manage. They turn long, complex links into clean, attractive URLs that are user-friendly and ideal for social media, emails, and printed materials. 

Secondly, URL shorteners provide valuable analytics. They track clicks, user locations, devices used, and more, helping you understand your audience and measure campaign success. Lastly, they can hide tracking information or affiliate IDs, making links look cleaner while ensuring you get credit for referrals.


How URL Shortening Can Improve Your SEO Strategy

URL shortening is more than a way to make links shorter; it can significantly enhance your SEO strategy. For those of you asking are shorter URLs better for SEO, here are some key ways that URL shorteners for SEO can improve your site's SEO and overall online performance:


1. Enhancing User Experience

Attractive and User-Friendly Links: Long URLs filled with random characters can be off-putting. Shortened URLs are cleaner and more appealing, encouraging users to click. For example, compare "" with "" The latter is clearly easier to read and share.

Solving URL Length Limit SEO: Platforms like Twitter have strict character limits (the URL length limit SEO is 280 characters). Shortened URLs help fit more content into each post, maximizing the value of every character. 


2. Boosting Click-Through Rates (CTR)

Clear and Concise Links: Shortened URLs can be customized to reflect the content they link to, making them more transparent and trustworthy. Users are more likely to click on a link that looks clean and understandable.

Avoiding Link Truncation: In some instances, long URLs can be cut off or broken, especially in emails or text messages. Shortened URLs ensure the link remains intact and functional.


3. Concealing Affiliate Links

Protecting Affiliate Commissions: If you are part of an affiliate program, you know the importance of keeping your affiliate ID intact. Shortened URLs hide these IDs, preventing users from stripping them out and ensuring you get credit for referrals.


4. Maintaining SEO Value with 301 Redirects

Link Juice Preservation: URL shorteners for SEO typically use 301 redirects, which are SEO-friendly. These redirects pass the link juice, or SEO value, from the shortened URL to the destination URL. This helps maintain the link’s SEO benefits.

Reputable Shorteners: It's crucial to use well-known and reputable URL shorteners. These services ensure that the SEO value is preserved and that the shortened links remain active indefinitely.


Tracking Campaign Performance with URL Shorteners for SEO

URL shorteners are powerful tools for monitoring the success of your marketing campaigns. They provide detailed analytics and allow for real-time tracking, making it easier to measure and improve your strategies. Here’s how URL shorteners can help you track campaign performance:


1. Detailed Analytics:

Visitor Data Insights: URL shorteners for SEO provide comprehensive analytics, including the number of clicks, geographic location of the visitors, device type, and more. This data is invaluable for understanding your audience and refining your marketing strategies.

Exportable Data: The ability to export data to external files allows for deeper analysis and integration with other marketing tools.


2. Monitoring Link Performance:

Real-Time Tracking: URL shorteners for SEO offer real-time tracking, enabling you to see immediate results of your marketing campaigns. You can quickly determine which links are performing well and which need adjustment.

A/B Testing: By creating multiple shortened URLs for the same destination, you can conduct A/B tests to see which versions perform better. This helps in optimizing link placement, wording, and overall campaign effectiveness.


3. Offline Campaign Integration:

Simplified URLs for Offline Media: Shortened URLs are easier to reproduce accurately in offline materials such as flyers, business cards, and posters. This increases the likelihood that users will visit your site from offline sources, enhancing your overall marketing reach.

QR Codes: Shortened URLs can be easily converted into QR codes, making it even simpler for users to access your online content from offline media.


Best Practices for Using URL Shorteners for SEO

Which URL Shorteners to Use 2023? - ClickSlice

To maximize the benefits of URL shorteners for your SEO strategy, it's essential to follow these best practices:


1. Choose Reputable Services:

Avoid Suspicious Shorteners: Using lesser-known or suspicious URL shorteners for SEO can harm your efforts. They might not pass the link juice effectively, or worse, they could become inactive, leaving you with broken links.

Established Shorteners: Stick with established services or branded URL shorteners provided by recognized companies. You can use Url1’s link shortener for a smooth experience. 


2. Customizable Links:

SEO-Friendly Customization: Opt for URL shorteners that allow you to customize the shortened link. A recognizable and relevant shortened URL is not only more trustworthy but also more SEO-friendly.

Consistency: Use a consistent format for your shortened URLs to maintain brand coherence and make it easier for users to recognize and trust your links.


3. Avoid Expiration Dates:

Permanent Links: Ensure the shortened URLs you use do not have expiration dates. Permanent links maintain their SEO value and avoid the risk of broken links affecting your site’s credibility.



URL shorteners are incredibly useful for improving your SEO efforts. They make links shorter and more user-friendly, which can boost your website's performance in search engines. By using URL shorteners for SEO, you can enhance user experience, increase click-through rates, and get detailed analytics about your links. 

By using reputable services, like those offered by Url1's link shortener, you can optimize your online presence and track campaign performance effectively. Don't miss out on the benefits of URL shortening services; they can truly help your SEO strategy thrive!



1. Are URL shorteners good for SEO?

Yes, URL shorteners for SEO have proven to be very useful. They improve user experience, track campaign performance, and maintain SEO value with proper practices.


2. How to make a SEO friendly URL?

Make SEO-friendly URLs by keeping them short, relevant, and descriptive. Avoid using unnecessary characters or symbols.


3. Which URL is best for SEO?

The best URLs for SEO are short, descriptive, and contain relevant keywords. They should also be easy for users and search engines to understand.


4. How to check if a URL is SEO-friendly?

Check if a URL is SEO-friendly by ensuring it's short, descriptive, contains keywords, and follows best practices like proper structure and readability.


5. Are shorter URLs better for SEO?

Yes, shorter URLs are generally better for SEO. They are easier to share, understand, and index, which can improve user experience and search engine rankings.



Keep reading

More posts from our blog

URL Shortening Services: A Beginner's Guide to Streamlining Your Links
By Hhasteei June 05, 2024
If you’re even moderately active on social media, you probably know that sharing links is a big part of how we communicate online. Whether it's...
Read more